Resources

RFM is an analysis and segmentation technique that’s gaining a lot of momentum…but what does it have to do with LTV? Are they related? How can you use one to predict or improve the other? Let’s find out.

User acquisition. That’s what most people think of when they think about growing profit. But the biggest lever you can pull, as a brand, is on pricing strategy.

Discounts and promotions can be a really effective way to drive sales and hook new customers. But if you go use them without thorough planning and analysis, it’s possible your business is losing money.

Companies talk a big game about putting customers first, but many don't really know who their customers are or what makes them tick - and that knowledge is key to growing your business.